How Not Posting New Content Improved my Blog
For the past two months I haven't posted any new content on my blog. Not one new blog post, guest post, picture, nothing; but my page views have consistently stayed the highest they've ever been!
In the middle of the semester, I was completely stressed out, to the point where I contemplated dropping out and opening a Mac n' Cheese store with my friends in Disneyland (we were going crazy.) I had no time or mental energy to come up with new content or even think about my blog.
When I was getting ready to go back home for Thanksgiving break I started thinking about how I hadn't done any work my my website and how my page views must've been in the toilet. I logged into my analytics and saw that they were actually some of the highest they had ever been! I started looking at where they came from and realized three key things:
- my highest read posts have been my most read posts for over a year: most of my new content wasn't even making it close in my statistics for viewership.
- most of my new content had nothing to do with my old content.
- my traffic came mostly from Pinterest and other blogs (thanks for all the shoutouts guys!)
This information was eye opening. I realized all of my new, irrelevant content was almost like digital clutter weighing my blog down. I looked at my analytics honestly and objectively and realized that I'm not a fashion blogger, or a food blogger or a travel blogger. My blog is a guidebook for life based on the obstacles I've faced. People respond the best to the things I can write the about the most honestly: right now that's college!
I've used my analytics to help me create ideas for new content in 2016. Instead of posting daily of weekly I will be posting relevant content bi-weekly!
What do your analytics say about your blog?